Use Innovation to GROW your Business

Business innovation is all about the successful exploitation of new ideas.

Bringing new and improved products and services to market is only one aspect of it. Innovation can involve starting a new business, finding new ways to increase the efficiency of your business and, most importantly, improve its profitability. Sometimes, an idea may originate from within an existing organisation . In these cases, the new business is called a ‘spin-out’.

Innovation can deliver significant benefits. It is one of the critical skills for achieving success in any business. It can help you solve problems, generate profit, increase your market share and edge out competitors.

Advantages of innovation in business:

Some of the key practical benefits of innovation are:

improved productivity
reduced costs
Increased competitiveness
improved brand recognition and value
new partnerships and relationships
increased turnover and improved profitability

Doing something new, untested or unproven may seem risky. However, the biggest risk of all for a modern business may in fact be not innovating.

Reluctance or inability to improve your products or services may leave your business unable to compete, diversify or simply operate. Businesses that fail to innovate run the risk of:

🔹losing market share to competitors
🔹falling productivity and efficiency
🔹losing key staff
🔹reduced margins and profit
🔹going out of business

Innovation can be precarious but the potential benefits can be vital to the continuing success of your business.

Innovation Helps Companies Grow

You might choose to plod along your current path, growing incrementally as you perfect your existing products and business models. Instead, you might choose to grow your business by merging or acquiring others, which is faster, but also typically a much more expensive avenue for growth. Or you might choose to evolve by rethinking your product or business model—or both—from the ground up, which is a process that can lead to rapid expansion and allow you to scale your business very quickly.

Innovation Keeps Organizations Relevant

The world around us is constantly changing, and in order for your business to remain relevant and profitable, it will eventually need to adapt in order to meet these new realities.

Technology continually proves to be a driving factor in the need for change.

To quantify the recent impact, look at the facts:

  • 90 percent of the world’s data has been created in the last couple of years.
  • More than 570 new websites are created every minute.
  • 8 billion devices is connected to the Internet

Innovation Helps Organizations Differentiate Themselves

At the core, innovation is about doing something differently from everyone else operating in your space. If your organization is using innovation on its products, for example, then the goal is to develop or update the products until there is nothing else on the market like it.

While the natural success that this brings can be reward enough for many companies, it would be a mistake to overlook another key advantage: innovation helps an organization differentiate itself and its products from the competition, which can be particularly powerful in an oversaturated industry or market.

How to Embrace Innovation

In order to drive business growth, stay relevant in changing times, and differentiate from the competition, business leaders must be able to think creatively and embrace innovation into their business models. This doesn’t mean that a willingness to innovate is the only ingredient for success, however: leaders must also have a solid understanding of how to go about bringing that innovation to life.

One way to do this is by gaining experience working on exciting, challenging, and innovative projects, as doing so will expose you to the skills needed to become an innovation driver within your organization.

Ventures Avenue drives innovation and assists organizations acceleration business growth by Uncovering new sources of revenue and creating a sustainable competitive advantage

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