You may be beginning to hear the word fundability a lot as a business owner. It may come from lenders, various media platforms, or your current creditors. What is fundability? Fundability, in its simplest terms, is the ability of your business to get funding. When we talk about fundable ideas, we mean ideas that have…
CEOs and Entrepreneurs in general always have to think about how to lead their companies toward growth and success while also managing themselves as people with families and personal commitments. As with everyone else, CEOs and Entrepreneurs need the time to think through decisions and then execute the actions and duties that turn those decisions…
Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment? The answers to all these questions lie in marketing. How you market your business determines if the enterprise will…
While pivoting a business can breathe new life into an otherwise failing business, it also means you have to start from scratch and abandon all the investments that you had previously put into your company. If you have been thinking about pivoting your business, then you should know what it entails before you go forward…
“How can we effectively market and scale with a tight budget?” It can be challenging to decide where to invest your time and limited resources in marketing. Should you invest in the top of the funnel or the bottom? Even with a modest budget , there are many options available to you to create a…
Strategies for branding the right way So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” Commonly in online marketing is that many probably think branding involves the following: Logos, color schemes, and website design – What should…
Market intelligence helps businesses analyze the overall environment they are operating in. This helps them spot potential risks and identify new opportunities for growth. Most companies do this by looking at four different criteria. Competitor intelligence Competitor intelligence involves gathering and analyzing information about your competitors. Analyzing your competitors’ strengths and weaknesses can help you…
Gathering market intelligence is an extremely important aspect of business success. By keeping you more focused; centering your business goals on your consumer; collecting relevant, real information about what works and what doesn’t; providing you with the intelligence to pursue growth opportunities; and reducing your risk, gathering market intelligence may be the most crucial element…
Events are a key opportunity to build relationships with existent and prospective customers, by offering that personal touch that digital can often lack Ventures Avenue as a leading business growth consulting agency we always integrate events management and services to our Marketing Strategies dealing with clients main branding and marketing alignment. Here are reasons why…
According to the GEM ( Global Entrepreneurship Monitor ) report , over 100 million startups are launched every year around the world. It is about 3 startups per second. With the advent of technology , advancement of resources and easy access of global market , building a company has become easier. A company with a…